The West Michigan Counseling Association exists to:
- Promote and advance the interest of counseling, guidance, and personnel services in the Chapter service area.
- Provide an organization through which those engaged in counseling, guidance, and personnel services can exchange ideas, seek solutions to common problems, and to stimulate their professional growth.
- Maintain and improve professional standards in the field of counseling, guidance, and personnel services (ACA Code of Ethics).
- Conduct activities designed to promote the professional growth of those who provide counseling, guidance, and personnel services.
- Disseminate information and to focus public attention on and promote legislation affecting counseling, guidance and personnel workers.
- Promote and encourage research in counseling, guidance, and personnel work.